Huawei agrees strategic partnership with leading UK retailer Phones 4U for launch of its smartphone brand and its Blaze and Vision smartphones in the UK

                                                                                            (2011-8-22  10:55)


Huawei, a leading telecoms solution provider, is pleased to announce a partnership with leading UK specialist mobile phone retailer Phones 4U that will see Huawei’s hotly-anticipated Blaze and Vision smartphones available in Q4 to UK consumers under the Huawei brand.


The Blaze and Vision handsets, both of which run on the Android operating system, are the first smartphones Huawei will sell under its own brand in the UK. This strategic partnership with Phones 4U is a crucial milestone in Huawei’s drive to establish itself as a leading smartphone brand in the intensely competitive UK market, and an essential step in its global vision to be among the leading smartphone brands in the next few years.


In the UK, Phones 4U will have an exclusive lead to market in Q4 on the Huawei Blaze smartphone. Phones 4U is also the first UK retailer to secure distribution of Huawei’s flagship Vision smartphone. Both Huawei and Phones 4U will invest significantly in the launch plans and marketing executions of the Blaze and Vision smartphones.


Phones 4U has a reputation in the UK market as the leading retailer for the youth and value segments, which is where Huawei will seek to drive awareness and customer loyalty for its brand in the UK. Phones 4U has over 500 stores in the UK. It connects all UK network operators, and claims to sell one in four new contract phones on the UK high street. Huawei will have a prime position in its retail outlets and online sales channels through Q4.


Huawei UK and Ireland Executive Vice President Mark Mitchinson said: "Phones 4U has a terrific track record within the UK youth market, which is a key demographic for our emerging brand and compelling smartphone range. "


"The Blaze and Vision will be among the very best-specified Android smartphones in the market and we are delighted that Phones 4u has taken the decision to enter into a truly strategic partnership with Huawei, a partnership that offers great consumer value without compromise. "


"The Blaze and Vision will appeal to astute and shrewd shoppers. They will also appeal to those who want to be a part of the smartphone revolution for the first time, and to those who want to stand apart with a fresh and rousing new brand."


Phones 4U Trading Director Scott Hooton commented: "We are thrilled to be collaborating with Huawei to bring our customers an exciting new range of high-end, great value smartphones that offer style as well as substance in time for Christmas."


"With the new Vision and Blaze devices, it’s clear that Huawei is serious about becoming a key challenger in the competitive smartphone space. We’re delighted to be starting this journey with Huawei, which presents a massive opportunity for both companies and more innovation and choice for our customers."


The Huawei Vision and Blaze smartphones will run on Android Gingerbread 2.3 OS. The Vision is supported by 1GHz Qualcomm Snapdragon MSM 8255 processor. Both will be available from Phones 4u stores and online in the coming months. Information on pricing and availability will be shared at a later date.