DTS and Huawei Showcase Superior Audio Technologies at PT/EXPO COMM CHINA 2011
Huawei will jointly exhibit high-quality audio technology at this year’s PT/EXPO COMM CHINA, taking place Sept. 26-30, at the China International Exhibition Center in Beijing. At booth number 8B005, attendees will experience firsthand the rich, immersive sound quality of Huawei devices equipped with DTS Envelo™ technology.
“As the mobile industry continues its rapid growth, pushing new limits and new features, we’re striving to bring to market products on the forefront of innovation,” said Ms. Glory Cheung, spokesperson for Huawei. “Our continued partnership with DTS allows us to do just that—addressing consumers’ demands for a superior sound experience across mobile platforms. PT/EXPO COMM CHINA will be an excellent opportunity for attendees to experience our newly launched Cloud phones and Cloud service, together with the amazing sound that DTS’ technology delivers.”
Recognizing that today’s mobile consumers are seeking high-quality audio experiences that rival in-person interactions, Huawei recently incorporated DTS Envelo technology into its M835 smartphone. DTS Envelo provides users with a more expanded, immersive and natural audio experience by adding both depth and dimensionality. As a result, day-to-day applications—musical entertainment, interactive gaming and TV viewing—are enhanced for connected consumers.
Exclusive DTS’ demo content heard on Huawei’s latest Android 3.2 Honeycomb-based pad, known as MediaPad, will showcase DTS’ state-of-the-art audio technology, which continues to see rapid adoption among an array of entertainment-enabled consumer electronics products. Attendees will also have a chance to experience DTS’ multi-dimensional and superior sound quality on various platforms ranging from a 5.1-channel speaker configuration to headphones.
“We are committed to ensuring that consumers can experience rich, true-to-life audio, regardless of platform,” said Roy Law, managing director and regional vice president of Greater China, DTS. “Our partnerships with industry leaders, such as Huawei, guarantee that our vision comes to life—putting connected devices outfitted with the highest quality audio technology in consumers’ hands.”
PT/EXPO COMM CHINA is recognized as one of the information and communications technology industry’s largest exhibitions. The expo will focus on the new generation of information technology, next NGN, tri-network convergence, high-performance IC and high-end software.